User Experience designer
I'm passionate about creating experiences that are not only eye-catching, innovative, and simple, but also truly functional and problem solving. Regardless of the final deliverables, I consider finding common ground between users and stakeholders (the business) to be my most important focus.
• Experienced with Figma, Adobe CS, Sketch, Axure, Balsamiq, and InVision
• More than 10 years of experience in various design-related roles
• More than 7 years of experience in UX/Product design
• Strong presentation, communication, and ideation skills
• Self starter and problem solver, but able to ask for help when needed
Sep 2016 - Present
Acted as a principal UX Designer and Strategist on assigned projects. Worked with software engineers, product managers and designers to guide the visual language and user experience across various lines of business.
Working directly with stakeholders to develop product strategy, wireframed, prototyped, and iterated low and high fidelity mockups. Visualized user flows and user journeys.
I have been a part of the full design team including research, brainstorming, wireframing, and high fidelity design.
Developed product solutions in B2B, B2C. Using creative processes, including Lean UX, LoFi to HiFi prototyping, and standardized tools (Adobe XD and Sketch).
Wireframing using Sketch, Figma, Adobe XD, Balsamiq, Photoshop, Illustrator, Axure, OmniGraffle and Prototyping using Adobe XD, InVision, Balsamiq, Axure. Designing using Mobile Apps and Websites Photoshop and Illustrator.
Created visual concepts that match the content and the image wanted by the clients but that fit in the business's global image; ensure that sites are easy to navigate.
Handoff development including creating documentation and writing feature outlines and user stories.
Made design suggestions while considering implications for visual hierarchy, accessibility, and business goals.
Compiled reports from user research in order to share findings with stakeholders.
Conducting user research, creating persona, Empathy map, Journey map, low and high fidelity wireframing, creating mockups, prototyping and user testing. Crafted ground-up website architecture, UX Design, creative direction, and launch.
Dealt directly with stakeholders. Advocated for user experience improvements in web, app and responsive designs. Brainstormed, prototyped, and did front end development for web Pages and HTML.
Streamlined workflow systems, maintained & updated websites.
Jan 2013 - Sep 2016
Designing, updating and maintaining the company’s website to the best interest of the company goals. Designing user experiences aligning with business goals for the company, advocated users in meetings the business goals with development and marketing strategies of Custom Inc.
Prototypes can be paper designs but are often wireframes with the help of programs such as Figma, Invision, Photoshop and Sketch. Created annotated visual artifacts and wireframes to show ways to improve user acceptance and willingness to using existing system.
Services for clients covered the user experience and creative design process, including user and market research, personas, usability tests, wireframes, site maps and visual design.
Researching, created persona, user empathy, Journey map, low and high fidelity wireframing, creating mockups, prototyping user testing. Created detailed business and product requirements based on stakeholder and user interviews.
Jan 2011 - Dec 2012
As a graphic designer i was responsible to translating client needs and branding strategies into design strategies. Creating concepts that speaks to the brand identity and company goals. Designing visual concepts using graphic design tools including design software. Selecting The visual design elements including the logo, color, typography, font, photograph, layouts and other design elements to communicate creative concepts.
Collaborated with multiple brands to help them meet conceptual and visual business goals with a particular focus on meeting the needs of both project stakeholders and end users. Offering consultation services in Graphic Design, Web Design, and Visual Design.Collaborating with art directors, branding experts, front end developers, marketing, content and other professionals to create media.
Working with the team of designers in helping with customers to establish better work space of the company and customer needs towards creating brand, print, and web materials. Print and web production, including directly dealing with outside vendors to ensure implementation.
Jun 2008 - Dec 2010
Five Art Studios
Addis Ababa, Ethiopia
Headed the creative team, brainstorming sessions and spearheading the initial concepts of a project. Guided the professionals with the final say on what goes to the client and make important upper-level managerial and creative direction decisions.
Organizing art related events including exhibitions, workshops and residencies. Leading a team of artists, to determine which artistic elements to use, review and approve artistic concepts to determine how to best represent the creative industry.
Provided creative direction for a team of staff, artists, designers, managed personal and staff meetings, facilitated exhibitions, discussions and other related events and creating relationships between the artist and customers to establish better communication among the art community.
M.A. in Culture, Media and Society from University of Lancaster, UK.
B.A. in Fine Arts From School of Arts and Design, Addis Ababa University.
Certificates in User Experience TechDegree from the Treehouse, Creating great user experience for mobile apps from University of Leeds Via Futurelearn, Digital skills: User Experience from Accenture, Learn to Code from university of Leeds via Futurelearn.
Expertise in Balsamiq, Axure, Sketch, Figma, InVision, Zeppelin, Adobe Creative Suite, HTML/CSS/JS, SQL
Familiar with Java, C/C++
Knowledge of U.S. Section 508 compliance, accessibility
Available Upon request